Overview The USA SailGP Fan Zone is the U.S. SailGP Team's own free pop-up at a race weekend, where fans go up against the crew's grinders on a machine that reads out how many watts they can put through the handles. The team runs it, and the sailors turn up to work it themselves. In New York in 2026 it ran on the Heineken Riverdeck at Pier 17, 10 a.m. to 6 p.m. Thursday through Sunday of race week. The team races an F50 foiling catamaran in SailGP, the league of national teams in identical boats, and New York is its home race. On site Inside are skill games - a Batak reaction wall, a reaction ring and the grinding challenge - plus a SailGP simulator and team merchandise. At New York in 2026 team principal Mike Buckley ran simulator demos and took questions, Peter Kinney and Mac Agnese took on the public at the grinder, Anna Weis hosted the grinding challenge, driver Taylor Canfield talked through starting strategy, and strategist Andrew Campbell broke down the Sydney win on film and sat on an Ocean Conservancy panel with the Global Ghost Gear Initiative. A digital scavenger hunt runs through the zone. Track record The team ran the New York zone across four days of race week in 2026, the same week it launched a Tommy Hilfiger capsule collection and put Ryan Serhant and Breanna Stewart in the F50 as sixth sailors. On the water that season it won the Sydney and Valencia grands prix. Brand presence A partner takes its own experiential space inside the zone, at least 3 by 3 meters, alongside the team's games, and can add crew meet-and-greets and sailing simulators to it. The zone is shot for the team's own channels, and partners are written into that social content. The scavenger hunt gives a partner permission-based first-party data from fans who opt in. In 2026 Heineken hosted the New York zone on its Riverdeck.