Variety's Interview Lounge at the Berlin International Film Festival is a working room, not a public venue: talent and filmmakers with films in Berlin come in to sit for Variety's cameras, and a partner brand shares that space with them. The lounge sits inside one of the film business's busiest weeks, when about 19,500 industry professionals from 135 countries and 2,288 accredited journalists were in town for the 2026 festival and its European Film Market. That industry week draws the people Variety writes for. Variety's print weekly reaches 70,000 readers who are mostly entertainment professionals (2026), and about a quarter of Variety's audience is outside the United States, which makes Berlin a natural home for its international coverage. The 77th Berlinale runs February 10 to 21, 2027. Interviews recorded in the lounge run on Variety.com, which draws 20M monthly unique visitors (2026), and on Variety's social channels, which had 3.6M Instagram, 3.6M Facebook, 3.1M X and 3.85M TikTok followers in October 2026. Variety hosted almost 100 events in 2025, so its team knows how to build a brand into a festival program. Brands that partner with Variety at festivals get their name on the program and often a seat on stage. Audible presented Variety's Sundance Interview Studio from 2024 to 2026, and Google TV, Investigation Discovery and Neon presented Variety events at SXSW in 2026. The Custom package, priced at $25,000, covers the design and build of a custom brand activation, scoped with Variety's team around its Interview Lounge at the 2027 festival.