Variety @ Cannes Film Festival is an elite, multi-day hospitality and media platform set during the Cannes Film Festival, bringing together A-list talent, global studios, luxury brands, and top industry executives across exclusive events, interview studios, and networking lounges. The audience is decision-makers, celebrities, filmmakers, and media leaders in global entertainment, reached through Variety's media ecosystem and its 9.2M social following. Brands integrate through custom activations, branded interview segments, and VIP experiences, gaining cultural relevance and global amplification through Variety's trusted editorial voice, a must-have presence during Cannes.