Variety's Sundance Interview Studio is where the festival's casts and directors sit down in front of Variety's cameras over opening weekend. The 2026 studio booked Natalie Portman, Olivia Colman, Charli xcx, Channing Tatum, Ethan Hawke and Taika Waititi among 16 announced names. In the evenings, Variety's Cocktails and Conversations panels are invitation only, putting a small room of talent, filmmakers and executives within reach of the presenting brand. Variety also hosts its own Sundance Cover Party. Those panels have drawn Daveed Diggs, Natasha Lyonne, Jessica Chastain and Bobby Cannavale. In 2025 they ran at the Audible Listening Lodge on Main Street. The wider festival is the setting: Sundance drew 85,472 in-person attendees in 2025, and in 2027 it moves to Boulder, Colorado for the first time, from January 21 to 31. The studio and panel videos run on Variety.com, which draws 20M monthly unique visitors (2026), and on Variety's social channels, which had 3.6M Instagram, 3.6M Facebook, 3.1M X and 3.85M TikTok followers in October 2026. Variety's print weekly reaches 70,000 readers who are mostly entertainment professionals. Audible presented the studio for three straight years, 2024 to 2026, with its executives on stage beside the talent. Acura and Vibe each presented a Variety conversation in 2025, Adobe hosted panels with Variety in 2024 and 2026, and Stacy's Rise presented a Variety brunch in 2023. The Custom package, priced at $25,000, covers the design and build of a custom brand activation, scoped with Variety's team around its Interview Studio and Cover Party program for the 2027 festival in Boulder.