Variety brings The Entertainment Summit: London to SXSW London, gathering entertainment, media and technology leaders for a day of conversations in Shoreditch. It is Variety's own stage inside the festival, where a presenting brand sits in a focused room of decision makers rather than a crowd. Variety's parent, Penske Media, owns half of SXSW, which keeps Variety close to the festival's programming. The festival around it sets the tone. SXSW London has hosted Michelle Obama, Sir Tim Berners-Lee, Demis Hassabis and Brian Eno, and in 2026 it drew more than 20,000 people from 97 countries, more than half of them founders or directors. The third edition runs May 24 to 29, 2027, under the theme The Power of Human Potential. Variety covers the summit on Variety.com, which draws 20M monthly unique visitors (2026), about a quarter of them outside the United States. On social, Variety had 3.6M Instagram, 3.6M Facebook, 3.1M X and 3.85M TikTok followers in October 2026, and its print weekly reaches 70,000 readers who are mostly entertainment professionals. Partners at Variety's festival events put their name on the program and often join the stage: Audible, Google TV, Investigation Discovery and Neon have presented Variety programs at Sundance and SXSW. At the festival level, Canva was SXSW London's official design partner in 2025, alongside Converse. Variety's London calendar also added Power of Women: London in June 2026. The Custom package, priced at $50,000, covers the design and build of a custom brand activation, scoped with Variety's team around The Entertainment Summit: London at the 2027 festival.