Vegan Street Fair is billed as the world's largest vegan festival, bringing together 150 to 200 plant-based food vendors, live entertainment, and interactive experiences for an all-ages crowd of 20,000 attendees. Its companion program, Vegan Creator Con, pairs leading plant-based creators with brands, adding 24.3M+ in combined creator reach. The audience skews younger, ages 25 to 44, and 74% female, with 70% of attendees identifying as non-vegan, food enthusiasts and wellness-minded consumers curious about plant-based eating rather than a niche crowd. The fair also carries real digital reach, with an estimated 1.5M+ social impressions and a 200K+ follower base across channels. Sponsors connect through sampling activations, main stage sponsorships, hydration stations, and creator and podcast partnerships, meeting an audience that is actively trying new products rather than just walking past a booth. It is a direct line to health-conscious consumers well beyond the traditional vegan market.