Goose – Viva El Gonzo is an immersive destination music festival produced by 100x Presents, bringing fans together for a multi-day concert vacation in San José del Cabo, Mexico. The all-inclusive event blends world-class Goose performances with beachfront hospitality, artist-led activities, and premium resort accommodations. Roughly 6,000 attendees join, a near-even 54/46 female-male crowd who travel specifically for the experience, part of a 100x portfolio that has also hosted Phish, Dave Matthews Band, ODESZA, Dead & Company, and Luke Bryan. Website traffic runs around 1.5 million visitors, with a supplier following near 8,600. Brands integrate through resort activations, curated experiences, and product sampling, building deep, authentic connections with a highly engaged, affluent fan base rather than a one-off concert impression.