Overview Viva El Gonzo is a three-day music and arts festival in San José del Cabo, Mexico, curated by the jam band Goose, who played seven sets at the 2026 edition on a bill with My Morning Jacket, The Disco Biscuits and Cory Wong. It is sold as a trip as much as a show: the main stage sits in El Gonzo Sculpture Garden between an estuary and the Sea of Cortez, and passes come bundled with more than a dozen hotels, from boutique stays downtown to all-inclusive resorts, or with glamping. The tagline is 'Buy the ticket. Take the ride.' 100x Hospitality produces it. Goose formed in Wilton, Connecticut, in 2014 and played its first headlining show at Madison Square Garden in June 2025. On site Three stages spread across the grounds. The main stage is in the sculpture garden; Round Rocks, by the Mango Gardens, is a natural amphitheater of three raised rock formations with viewing all the way around; Crania, near the beach, is built as a post-apocalyptic world of art and music and runs afternoon and late-night sets. The El Ganzo and Veleros beach clubs have loungers, umbrellas and swimmable water. Underfoot it goes from sand and dirt to grass and pavement. Local kitchens including Taco Taco Ganzo, Madre Pizza and Las Venenosas cook beside a cacao bar, single-use plastic is banned, and the site is cashless with re-entry. Off the grounds, guests could book city tours, sailing, golf, yoga and games with members of the band. Audience Everyone flies in, to San José del Cabo or Cabo San Lucas, with a passport. For 2026 the festival ran airport shuttles from five days before the first set to five days after the last. It is all ages, children 17 and under got in free, and several hotels on the list are adults-only. Talent and Influencers Goose curated the 2026 bill and billed collaborations and sit-ins across it. Beyond Goose, the lineup ran My Morning Jacket, Jim James, Cory Wong, LP Giobbi, Leisure, The Disco Biscuits, The California Honeydrops, Pigeons Playing Ping Pong, Eggy, Kitchen Dwellers and Mihali, among others. Brand presence A partner can meet guests at the airport: branding on the airport and on-site shuttles, at resort check-in, in the hotel rooms and in welcome gifts for guests and artists. On the grounds there are the entry gates, the point of sale, the VIP viewing areas and the artist lounge, and a partner can take the welcome party, the pool party or the livestream as its own.