Overview We Got Game runs youth basketball tournaments across Texas where each weekend fills a gym with 40 teams and 360 to 400 players, and families stay in the building six to eight hours a day. The 2026 series carried five tournaments and a development camp for middle school and high school players, and the tournaments go by names like Scary Hours, Ice in Veins, April Reign and Heat Check. Three The Hard Way Events produces it. On site We Got Game books venues where it controls the concessions, so there are no sportsplex beverage restrictions, and it keeps partner categories from overlapping. Hydration, snacks, and wellness and performance products sell in the gym. Every event is shot and distributed through the platform's media partners, and highlights, recaps and day-of content run on its channels before, during and after each weekend. Audience The players are middle school and high school athletes, and their parents do the buying in the building. Registration and post-event surveys collect parent contact information, athlete age groups, product interest and interest in camps, so the platform keeps talking to the same families after the weekend ends. Brand presence Category exclusivity is available. A partner can run a booth to sample and sell direct and keep all of the revenue, brand the concession stand or a hydration station and athlete fuel zone, run a contest, and take PA reads and signage through the venue. On the media side, partners get product storytelling segments, athlete and parent testimonials and a place in the highlight and recap videos, and after each event they get the attendance data and survey insights.