The Western Idaho Fair is the most attended event in the state, welcoming nearly 300,000 people over ten days each August in the Treasure Valley. Livestock shows, food vendors, free concerts, carnival rides, pig races, petting zoos and sky rides make it a multigenerational family draw, with 85% of attendees coming from Ada and Canyon counties for unrivaled reach into local households. The crowd spans families and food and music fans looking for a relaxed, festive environment close to home. Sponsorships range from high-visibility naming rights on the Expo Building, stages and barns to activation-heavy day sponsorships, product giveaways and branded promotions, with inclusion in web and social promotions, on-site banners, maps, ticket giveaways and live mentions, Idaho's gold-standard opportunity for authentic, high-footfall engagement.