When We Were Young is a full-blown cultural moment held in Las Vegas, a high-emotion festival that taps into the hearts of alternative and emo music lovers, leaning into punk rock era aesthetics for a nostalgic wonderland aimed at millennials and older Gen Zs raised on MySpace, Warped Tour, and eyeliner-heavy playlists. Rolling Stone has called it "the ultimate emo festival." The audience skews majority female at 60/40, millennial and Gen Z fans who value authenticity, nostalgia, and expressive subculture over mainstream festival polish. With over 1.2M Instagram followers and nearly 10M page views, WWWY is a proven magnet for digital engagement, giving brands a stage to connect with an audience that shows up for shared emotional language, not just a lineup.