Wing & Rock Fest is a two-day, free-admission celebration of bold flavors and live rock music at Etowah River Park, ranked a Top 10 Southeast food festival and now the third-largest chicken wing festival in the country. It draws 20,800+ attendees for 75+ wing flavors, tribute bands and family programming. The crowd splits evenly by gender, averages age 37, and is largely millennial families and foodies with an $85,300 average household income, staying an average of 130 minutes onsite. Sponsors get deep community integration across billboards, radio, streaming audio and print, plus 6.9 million paid Facebook impressions and 1.35 million paid reach, giving brands multi-channel exposure with extended, repeated on-site impressions.