Wodapalooza is a three-day fitness festival and wellness expo in Huntington Beach, drawing 30,000+ fans for elite workouts, athlete showdowns, and brand showcases. The event features 1,200+ competing athletes and 200+ gyms, blending competition, culture, music, and lifestyle branding in one beachside setting. The crowd is nearly evenly split (52/48 female-male), an active, health-focused, aspirational fitness community of millennials and young professionals drawn from across Southern California, backed by a combined organizer following of 512,000+ and an estimated 10M+ social impressions. Wodapalooza offers fan touchpoints from recovery zones to VIP lounges, all in a fitness-forward, influencer-heavy environment. It's a high-impact platform for brands wanting direct contact with one of the country's most engaged fitness communities.