Overview Wodapalooza is the original fitness festival. Fifteen years in, it's still where the entire functional fitness world shows up in person: 70,000+ fans a year, thousands of athletes from 40+ countries, and in 2027, two full festivals on the sand. One partnership puts your brand on both coasts. Miami Beach · March 11–14, 2027 · Lummus Park The season kickoff and the flagship. Four days, 40,000+ fans and 2,500+ athletes across 60+ divisions at the Miami Beach Fitness Festival. Wodapalooza runs alongside the Gauntlet (where any fan can step in and compete), USA Weightlifting, strongman, powerlifting, grappling, a 5K community run and live music, and every one of those crowds walks the Brand Expo. SoCal · September 16–19, 2027 · Huntington Beach Pier The West Coast takeover. 30,000+ fans, 1,500+ athletes from 40+ countries and 50+ brands in Vendor Village, on one of the most iconic beaches in California. The SoCal Fitness Festival pairs elite Wodapalooza competition with Battle of the Camps and a beachfront crowd that stays on site all weekend. Same standard as Miami, a whole new market. Beyond the beach Before anyone hits the sand, the Online Challenge and Qualifier puts brands in front of 23K+ athletes and 2.6K+ affiliate gyms across 75+ nations. The Gym Tour takes WZA staff and athletes into affiliate gyms in every host market. Every final streams free worldwide, and WZA social video hit 55.7M views in 2026, up 57% year over year. Audience The crowd is 52% women, and 62% are aged 25 to 44: peak earning, peak spending years. These fans train, compete and buy. 70% spent $50+ with an exhibiting brand, and 95% say they're likely to come back or recommend it. You're not just reaching spectators, you're reaching the gym owners and coaches who tell everyone else what to buy. Brand presence Past partners include TYR, Gymreapers, Rogue Fitness, the U.S. Army, REIGN, Dymatize, BlenderBottle and YETI. Four tiers, from $50K to $500K, every one covering both Miami Beach and SoCal. Entry tiers own a category with a premium booth, signage, sampling and digital at both festivals. Above $250K, your brand leaves the booth: presented stages, broadcast commercials and WZA-produced brand stories, a presented Qualifier workout and Gym Tour stops. Global Partners get every market, Qualifier naming rights, the Gym Tour title and their own broadcast series. Own a zone like Recovery Beach, sample to thousands, supply athlete prizing or host a gym owner meetup.