Overview Women of Rodeo is an all-women's rodeo held for one night at the Cow Palace in Daly City, the week before the Grand National Rodeo. Cowgirls compete in barrel racing, breakaway roping and bronc riding, and events such as women's bull riding, team roping and steer undecorating rotate onto the card. The night also inducts new names into the Cow Palace's hall of honorees. Flying U Rodeo produces it. The Cow Palace is a California state agency, the 1-A District Agricultural Association, and has hosted more than 50 million visitors. On site Doors open an hour before the rodeo. Guests start at the Cowgirl Happy Hour in the Round Up Room, a bar with specialty drinks, bites and vintage neon, or walk the halls for shopping, dining, photo spots and the Jr. Livestock Show champions' exhibits. A drill team opens the show, and the grand champion cattle, sheep, goats and hogs parade through the arena with the young exhibitors who raised them. Recent editions closed on women's bronc riding and a round of men's bull riding. The Teal Foundation passes a cowgirl hat for ovarian cancer research. Audience Girl Scout Night brings troops in at a reduced price, and military and first responders get in free with ID. Jr. Livestock exhibitors and their families stay on for the parade. At a recent edition the SF Standard found the stands full of first-time rodeo-goers, some in cowboy hats bought that night. Talent and Influencers The hall of honorees is the center of the night. It includes Margaret Owens Montgomery, first president of the Girls Rodeo Association; Jessica Cardon, the first woman in decades to work as a PRCA pick-up rider; ProRodeo Hall of Famer Cindy Rosser; western artist Marti Miller Hubbell, whose painting became the event poster; and Jimmie Munroe, Karen Rosenthal and Deirdre Lefty. Horsewoman Sheila Varian was honored when the event launched. ProRodeo announcer Anthony Lucia, a PRCA Announcer of the Year, calls the competition. Track record The Cow Palace started Women of Rodeo as a performance of its own, and every edition since has added honorees. Press put the crowd at a recent edition in the thousands. The show traces its line back to Prairie Rose Henderson, the first woman to ride broncs in competition, and the Cow Palace sets it inside the same Grand National tradition that runs the Jr. Livestock Show. Brand presence Sponsorship pays prize money for each competition, and a naming sponsor can put its name on the whole performance. Sponsor signs go on the livestock chutes, named events carry a sponsor flag, and partner graphics run on the arena LED screen and the electronic signboard on Geneva Avenue. Top partners host guests in Premium Box seating. The program is shared with the Grand National Rodeo, and companies can give through the Friends of the Cow Palace, a 501(c)(3).